Job Description
Join Creole Creative Agency, New Orleans' premier digital marketing innovator, as we revolutionize how brands connect with audiences in the Big Easy. We're seeking a dynamic Senior Digital Marketing Specialist to lead our growing digital transformation initiatives. This role offers the opportunity to shape cutting-edge campaigns for iconic Louisiana brands while immersing yourself in the city's vibrant culture.
Our agency thrives on creativity and data-driven results, offering a collaborative environment where your expertise in digital strategy will directly impact client success. Enjoy competitive compensation, flexible work arrangements, and the chance to work with a team passionate about both marketing excellence and New Orleans' unique spirit.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, and email channels
- Lead performance analysis using Google Analytics and Adobe Analytics to optimize campaign ROI
- Manage PPC campaigns with $50K+ monthly budgets across Google Ads and social platforms
- Create compelling content narratives that resonate with Louisiana's diverse demographics
- Coordinate with creative teams to ensure brand consistency across all digital touchpoints
- Present monthly performance reports to clients with actionable insights and growth recommendations
Qualifications
- 5+ years of digital marketing experience with proven results in SEO/SEM and social media
- Advanced proficiency in Google Analytics, Google Ads, and Facebook Business Manager
- Portfolio demonstrating successful campaign management for regional/national brands
- Strong analytical skills with ability to translate data into strategic recommendations
- Experience managing marketing budgets exceeding $500K annually
- Bachelor's degree in Marketing, Communications, or related field
- Deep understanding of New Orleans market dynamics and cultural nuances