Job Description
Join our dynamic team at Innovate Digital Solutions and lead transformative digital marketing initiatives in Jacksonville's thriving business landscape. We're seeking a results-driven Senior Digital Marketing Specialist to drive growth for our expanding client portfolio. Enjoy competitive compensation, comprehensive benefits, and a collaborative work environment in one of Florida's most vibrant cities.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, PPC, and social media channels
- Analyze campaign performance data using Google Analytics and Adobe Analytics to optimize ROI
- Manage $500K+ monthly ad budgets across Google Ads and Facebook Business Manager
- Lead content creation initiatives including blog posts, email campaigns, and video assets
- Collaborate with sales teams to align marketing efforts with revenue goals
- Mentor junior marketing associates and manage vendor relationships
- Present quarterly performance reports to C-suite executives
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 5+ years of digital marketing experience with proven ROI results
- Advanced certification in Google Ads, Google Analytics, and HubSpot
- Expertise in marketing automation platforms (Marketo, Pardot)
- Strong proficiency in HTML/CSS and basic JavaScript
- Demonstrated experience managing B2B SaaS clients
- Exceptional analytical skills with data-driven decision-making ability
- Portfolio showcasing 5+ successful campaign case studies