Job Description
Join TechNova Solutions' dynamic marketing team in Atlanta! We're seeking a Digital Marketing Specialist to drive our online presence and customer acquisition strategies. This is your chance to work with innovative brands in a collaborative, fast-paced environment. Our hiring event offers immediate interviews and onboarding for qualified candidates. Enjoy competitive compensation, comprehensive benefits, and opportunities for professional growth in Georgia's thriving tech hub.
Responsibilities
- Develop and execute multi-channel digital marketing campaigns across social media, email, and SEO platforms
- Analyze campaign performance metrics to optimize ROI and KPIs
- Create compelling content including blog posts, videos, and ad copy
- Manage paid advertising budgets across Google Ads and social media platforms
- Collaborate with sales team to align marketing initiatives with revenue goals
- Stay updated on industry trends and implement emerging marketing technologies
- Lead A/B testing and conversion rate optimization projects
Qualifications
- Bachelor's degree in Marketing, Business, or related field
- 3+ years of hands-on digital marketing experience
- Proficiency in Google Analytics, SEMrush, and marketing automation tools
- Proven track record of managing successful PPC and social media campaigns
- Strong analytical skills with data-driven decision making abilities
- Excellent written and verbal communication skills
- Certifications (Google Ads, HubSpot, or similar) preferred
- Experience with CRM systems (Salesforce/HubSpot)