Job Description
Join our dynamic marketing team in Fresno! InnovateTech Solutions is seeking a creative Digital Marketing Specialist to drive our online presence and customer acquisition strategies. You'll develop and execute multi-channel campaigns, analyze performance metrics, and collaborate with cross-functional teams to achieve business growth. We offer competitive compensation, comprehensive benefits, and a collaborative work environment focused on innovation and professional development.
Responsibilities
- Develop and implement comprehensive digital marketing strategies across SEO, SEM, social media, and email channels
- Manage PPC campaigns and optimize ad spend for maximum ROI
- Analyze campaign performance using Google Analytics and other marketing tools
- Create engaging content for blogs, social platforms, and email newsletters
- Conduct market research and competitor analysis to identify growth opportunities
- Collaborate with design team to produce compelling visual assets
- Generate monthly performance reports and present insights to stakeholders
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of proven digital marketing experience with measurable results
- Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and SEO tools
- Strong understanding of marketing automation platforms (e.g., HubSpot, Marketo)
- Excellent analytical skills with ability to interpret complex data
- Exceptional written communication and creative content development abilities
- Experience managing social media communities and brand voice
- Ability to thrive in a fast-paced startup environment