Job Description
Bluegrass Innovations is urgently seeking a dynamic Senior Marketing Manager to join our award-winning team in Louisville, KY. This critical role demands immediate impact as we scale our digital footprint in the Southeast region. If you're a strategic thinker with a passion for driving revenue through innovative marketing campaigns, we encourage you to apply now. We offer competitive compensation, comprehensive benefits, and a collaborative culture that values creativity and results.
Responsibilities
- Develop and execute comprehensive multi-channel marketing strategies aligned with business objectives
- Lead digital marketing initiatives including SEO/SEM, content marketing, and social media campaigns
- Analyze market trends and consumer behavior to identify growth opportunities
- Manage marketing budget and ROI optimization across all channels
- Collaborate with sales teams to ensure cohesive lead generation and conversion
- Mentor junior marketing staff and manage agency relationships
- Report on KPIs and present insights to executive leadership
Qualifications
- Bachelor's degree in Marketing, Business, or related field (Master's preferred)
- 8+ years of progressive marketing experience with 3+ years in leadership
- Proven track record of driving revenue growth through digital campaigns
- Expertise in marketing automation tools (HubSpot, Marketo)
- Strong analytical skills with experience in data-driven decision making
- Exceptional project management and cross-functional collaboration abilities
- Experience managing budgets exceeding $500K annually
- Knowledge of healthcare or B2B technology industries strongly preferred