Job Description
We are seeking a visionary Senior SEO Specialist to drive organic growth for our federal and commercial clients in the competitive Washington D.C. and Virginia market. If you have a proven track record of boosting search visibility and possess deep technical expertise, this direct hire opportunity is for you.
As a key member of our digital marketing team, you will lead high-impact SEO campaigns, optimize web architecture, and mentor junior staff. Join a company that values innovation and offers a competitive benefits package in the heart of Northern Virginia.
Responsibilities
- Strategic Planning: Develop and execute comprehensive SEO strategies aligned with business goals to increase organic traffic and conversion rates.
- Technical SEO: Conduct deep-dive audits of website architecture, crawlability, and indexing to ensure optimal search engine performance.
- Keyword Research: Identify high-value keywords and topics that drive engagement for B2B and B2C audiences in the DC area.
- Content Optimization: Collaborate with content teams to optimize on-page elements, meta tags, and headlines for maximum SEO impact.
- Analytics & Reporting: Monitor key performance indicators (KPIs) using Google Analytics 4 and Search Console to report on ROI and campaign health.
- Link Building: Spearhead off-page SEO efforts, building high-authority backlinks through white-hat outreach and PR strategies.
Qualifications
- Experience: 5+ years of professional experience in SEO, with a strong portfolio demonstrating successful organic growth.
- Technical Skills: Proficiency in technical SEO audits, schema markup, and site speed optimization.
- Tools: Advanced knowledge of SEO tools such as SEMrush, Ahrefs, Screaming Frog, and Google Search Console.
- Education: Bachelor’s degree in Marketing, Communications, Computer Science, or a related field.
- Communication: Excellent written and verbal communication skills, capable of presenting complex data to stakeholders.