Job Description
We are seeking a highly skilled Senior SEO Specialist to join our dynamic marketing team in Milwaukee, WI. In this pivotal role, you will drive organic growth, enhance search visibility, and implement data-driven strategies that directly impact our bottom line. We offer a competitive salary, comprehensive benefits, and a collaborative environment focused on innovation.
As a key player in our organization, you will bridge the gap between technical requirements and creative content, ensuring our brand dominates the search results for high-intent keywords.
Responsibilities
- Conduct in-depth technical SEO audits to identify and resolve crawl errors, site speed issues, and indexing problems.
- Develop and execute comprehensive on-page and off-page SEO strategies to improve search engine rankings.
- Lead keyword research and competitor analysis to identify new growth opportunities and market gaps.
- Collaborate with content creators to optimize landing pages, blogs, and product descriptions for maximum SEO impact.
- Monitor, analyze, and report on SEO performance metrics using Google Analytics and Search Console.
- Stay updated on the latest algorithm updates and industry trends to ensure our strategies remain competitive.
- Manage link-building campaigns and outreach efforts to acquire high-quality backlinks.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field is preferred.
- 5+ years of proven experience in SEO, with a focus on technical SEO and organic growth.
- Deep understanding of Google’s Search Central guidelines and algorithm updates.
- Proficiency in SEO tools such as SEMrush, Ahrefs, Moz, and Google Search Console.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
- Experience with HTML, CSS, and basic JavaScript is highly desirable.
- Excellent communication skills with the ability to present technical concepts to non-technical stakeholders.