Job Description
We are seeking a highly skilled Senior SEO Specialist to lead our organic growth initiatives in New York City. In this pivotal role, you will bridge the gap between technical engineering and creative marketing to maximize our digital footprint. You will be responsible for crafting strategies that drive high-quality traffic and improve search engine rankings.
Our ideal candidate is data-driven, detail-oriented, and passionate about staying ahead of algorithm updates.
Responsibilities
- Lead comprehensive technical SEO audits to identify site architecture issues, crawl errors, and performance bottlenecks.
- Develop and execute enterprise-level SEO strategies that align with business objectives and drive organic revenue.
- Collaborate closely with web developers and content teams to optimize on-page elements, meta tags, and site speed.
- Conduct in-depth keyword research and competitive analysis to uncover high-value opportunities.
- Monitor search performance using tools like Google Search Console and Google Analytics, providing actionable insights.
- Manage and optimize paid search campaigns (PPC) to complement organic efforts where applicable.
- Train junior team members and establish best practices for SEO within the organization.
Qualifications
- Minimum of 5 years of experience in SEO, preferably within a top-tier agency or a high-traffic e-commerce environment.
- Strong command of technical SEO concepts including schema markup, canonicalization, and site structure.
- Proficiency in HTML, CSS, and JavaScript to interpret code and diagnose issues.
- Expertise in SEO tools such as SEMrush, Ahrefs, Screaming Frog, and Moz.
- Demonstrated success in improving organic search visibility and driving qualified traffic.
- Bachelor’s degree in Marketing, Computer Science, or a related field.