Job Description
We are seeking a results-driven Senior SEO Specialist to join our high-growth marketing team in San Francisco. In this pivotal role, you will own our organic search strategy, driving visibility and revenue through technical excellence and data-backed content optimization.
At Vertex Innovations, we believe that data is the heartbeat of digital success. You will collaborate closely with content teams, developers, and product managers to ensure our digital footprint dominates the SERPs. If you are passionate about search algorithms and love turning data into actionable growth strategies, we want to meet you.
Responsibilities
- Conduct comprehensive technical SEO audits to identify and rectify crawl errors, indexation issues, and site speed bottlenecks.
- Develop and execute high-level content and keyword strategies to improve organic rankings for competitive target keywords.
- Monitor and analyze key performance indicators (KPIs) using Google Analytics and Search Console to report on ROI and campaign performance.
- Collaborate with the development team to implement schema markup, structured data, and site architecture improvements.
- Lead link-building initiatives and outreach campaigns to acquire high-authority backlinks.
- Stay abreast of the latest Google algorithm updates and industry trends to adapt our strategy proactively.
Qualifications
- Minimum of 4+ years of hands-on experience in SEO, with a proven track record of improving organic traffic and search rankings.
- Deep understanding of on-page, off-page, and technical SEO best practices and Google algorithms.
- Proficiency in analyzing web analytics tools (Google Analytics 4, Google Search Console, SEMrush, Ahrefs).
- Strong understanding of HTML, CSS, and JavaScript for basic technical troubleshooting and optimization.
- Excellent written and verbal communication skills, with the ability to present complex technical data to non-technical stakeholders.