Job Description
Are you a data-driven SEO expert looking to make a significant impact? Apex Digital Group is seeking a Senior SEO Specialist to lead our organic growth initiatives and elevate our digital presence. In this role, you will develop and execute comprehensive SEO strategies that drive traffic, engagement, and conversions.
Join a team that values innovation, transparency, and results. You will have the autonomy to experiment with new tactics and the support you need to scale your success.
Responsibilities
- Develop and execute data-driven SEO strategies to improve organic search rankings and drive targeted traffic.
- Conduct in-depth keyword research and competitive analysis to identify high-value opportunities.
- Perform technical SEO audits to diagnose and fix crawl errors, site speed issues, and schema markup problems.
- Collaborate with content teams to optimize landing pages and ensure alignment with user intent.
- Monitor and analyze key performance indicators (KPIs) using tools like Google Analytics 4 and Search Console.
- Build and manage high-quality backlink profiles through outreach and relationship building.
- Stay updated on the latest algorithm updates and industry trends to maintain a competitive edge.
Qualifications
- 5+ years of proven experience in SEO, with a strong portfolio of successful campaigns.
- Deep understanding of on-page, off-page, and technical SEO best practices.
- Proficiency in using SEO tools such as SEMrush, Ahrefs, Moz, and Google Search Console.
- Strong analytical skills with the ability to interpret data and make actionable recommendations.
- Experience with HTML, CSS, and basic JavaScript is a plus.
- Excellent written and verbal communication skills.
- Bachelor’s degree in Marketing, Communications, or a related field.