Job Description
We are looking for a visionary Senior SEO Specialist to join Apex Digital Solutions and drive our organic growth strategy in the competitive US market. In this role, you will be responsible for optimizing our digital footprint, improving search engine visibility, and executing high-impact SEO campaigns that deliver measurable ROI.
You will act as a technical expert, working closely with developers and content creators to implement best practices that align with Google's ever-evolving algorithms.
Responsibilities
- Conduct comprehensive technical SEO audits to identify crawl errors, site speed issues, and opportunities for optimization.
- Develop and execute data-driven keyword strategies to target high-intent search terms and improve organic rankings.
- Lead on-page optimization efforts, including meta tags, header structures, and internal linking strategies.
- Manage off-page SEO activities, including outreach for high-quality backlinks and monitoring domain authority.
- Analyze website performance using Google Analytics, Search Console, and third-party SEO tools (e.g., Ahrefs, SEMrush).
- Collaborate with the web development team to ensure technical SEO best practices are integrated into the site architecture.
- Stay abreast of industry trends and algorithm updates to ensure our strategies remain cutting-edge.
Qualifications
- 5+ years of proven experience in SEO, with a track record of improving organic traffic for enterprise-level websites.
- Deep understanding of Google's Search Central guidelines and Core Web Vitals.
- Proficiency in HTML, CSS, and basic JavaScript for technical troubleshooting and optimization.
- Strong analytical skills with the ability to interpret complex data sets and generate actionable insights.
- Experience with CMS platforms such as WordPress, Drupal, or custom web applications.
- Excellent written and verbal communication skills for presenting technical findings to non-technical stakeholders.
- Bachelor’s degree in Marketing, Communications, or a related field.