Job Description
We are seeking a highly skilled and results-driven Senior SEO Specialist to join our innovative team in the heart of Philadelphia, PA. In this pivotal role, you will lead our organic search strategy, ensuring our brand dominates the digital landscape. You will collaborate with cross-functional teams to drive traffic, improve rankings, and enhance user experience through technical and content optimization.
Why Join Us?
• Competitive salary and performance bonuses.
• Comprehensive health, dental, and vision insurance.
• Flexible remote work options and professional development opportunities.
• A collaborative and inclusive work culture in Philadelphia.
Responsibilities
- Conduct in-depth technical SEO audits to identify and resolve issues that hinder search engine crawling and indexing.
- Develop and execute comprehensive SEO strategies to improve organic search visibility and drive qualified traffic.
- Perform keyword research and analysis to identify high-value opportunities and content gaps.
- Optimize website architecture, site speed, and mobile usability to enhance user experience and search rankings.
- Collaborate with content creators and developers to implement on-page optimization best practices.
- Monitor, analyze, and report on SEO performance metrics using tools like Google Analytics and Search Console.
- Stay updated on the latest SEO trends, algorithm updates, and industry best practices.
Qualifications
- 5+ years of proven experience in SEO, with a strong track record of improving search rankings and driving organic traffic.
- Deep understanding of on-page, off-page, and technical SEO fundamentals.
- Proficiency in using SEO tools such as SEMrush, Ahrefs, Google Search Console, and Google Analytics 4.
- Experience with website content management systems (CMS) such as WordPress or Drupal.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills.
- Bachelor’s degree in Marketing, Communications, or a related field is preferred.