Job Description
Join Miami Innovations Group as a Senior Marketing Specialist and drive impactful campaigns in one of America's most vibrant markets. We're seeking a strategic thinker to lead our digital marketing initiatives and elevate our brand presence. This direct-hire opportunity offers competitive compensation, comprehensive benefits, and the chance to shape our marketing strategy in a collaborative, growth-oriented environment.
Responsibilities
- Develop and execute multi-channel marketing strategies aligned with business objectives
- Analyze market trends and consumer behavior to identify growth opportunities
- Lead content creation for digital platforms including social media, email, and web
- Manage PPC campaigns and optimize ROI across all marketing channels
- Collaborate with sales teams to align marketing initiatives with revenue goals
- Track KPIs using analytics tools and generate performance reports
- Oversee marketing budget allocation and expense management
Qualifications
- Bachelor's degree in Marketing, Business, or related field (Master's preferred)
- 5+ years of progressive marketing experience with digital focus
- Proven success managing PPC campaigns and SEO optimization
- Expertise in marketing automation tools (HubSpot, Marketo)
- Strong analytical skills with data-driven decision-making ability
- Exceptional written and verbal communication skills
- Experience managing cross-functional teams and projects
- Proficiency in Google Analytics, SEMrush, and social media analytics