Job Description
Join our dynamic team at Innovate Solutions Inc. and lead transformative digital marketing initiatives in the heart of Philadelphia. We're urgently seeking a passionate Senior Digital Marketing Specialist to drive brand growth through innovative campaigns and data-driven strategies. This full-time role offers competitive compensation, comprehensive benefits, and opportunities for professional development in a collaborative environment.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, and email campaigns
- Analyze market trends and consumer behavior to optimize campaign performance and ROI
- Manage PPC budgets and reporting across Google Ads, Facebook Ads, and LinkedIn
- Collaborate with cross-functional teams to ensure brand consistency across all channels
- Lead A/B testing initiatives to improve conversion rates and user engagement
- Generate monthly performance reports with actionable insights for stakeholders
- Stay updated on digital marketing tools and industry best practices
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 5+ years of experience in digital marketing with proven campaign success
- Advanced proficiency in Google Analytics, Google Ads, and marketing automation tools
- Strong analytical skills with ability to translate data into strategic decisions
- Excellent written and verbal communication skills
- Experience managing PPC budgets of $50,000+
- Certification in Google Ads or HubSpot preferred
- Portfolio demonstrating successful digital marketing campaigns