Job Description
Join our dynamic team at Global Innovations Group, a leader in digital transformation solutions. We're seeking a passionate Part-Time Marketing Coordinator to drive our brand's growth in the competitive NYC market. This direct-hire role offers flexible hours (20-25 hrs/week) with competitive compensation and growth opportunities. Ideal for students or professionals seeking work-life balance without compromising impact.
Responsibilities
- Develop and execute multi-channel marketing campaigns across social media, email, and digital platforms
- Analyze campaign performance metrics to optimize ROI and engagement
- Create compelling content including blog posts, social media updates, and email newsletters
- Collaborate with design teams to produce visually appealing marketing materials
- Manage CRM database to ensure accurate lead tracking and segmentation
- Conduct market research to identify trends and competitive opportunities
- Coordinate with cross-functional teams to align marketing initiatives with business goals
Qualifications
- Associate's degree in Marketing, Communications, or related field (or equivalent experience)
- 2+ years of hands-on digital marketing experience
- Proficiency in Google Analytics, Facebook Ads Manager, and HubSpot
- Exceptional written and verbal communication skills
- Strong project management abilities with attention to detail
- Proven track record of achieving KPIs in campaign execution
- Ability to work independently while collaborating effectively in team settings
- Basic graphic design skills (Canva, Adobe Creative Suite a plus)