Job Description
Join New Orleans' fastest-growing tech firm as a Senior Digital Marketing Specialist! InnovateNOLA Solutions is seeking a dynamic professional to lead our digital transformation initiatives in the heart of the Big Easy. This direct-hire position offers competitive compensation, comprehensive benefits, and the opportunity to shape our marketing strategy in one of America's most vibrant cities. If you're passionate about digital innovation and ready to make an immediate impact, apply now!
Responsibilities
- Develop and execute comprehensive digital marketing campaigns across SEO, SEM, and social media channels
- Analyze market trends and consumer behavior to optimize conversion funnels
- Manage $500K+ annual digital advertising budget with ROI-driven strategies
- Lead cross-functional teams to align marketing initiatives with business objectives
- Create compelling content for blogs, emails, and landing pages
- Implement A/B testing frameworks to continuously improve campaign performance
- Collaborate with sales team to generate qualified leads and drive revenue growth
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 5+ years of progressive digital marketing experience
- Expert proficiency in Google Analytics, HubSpot, and social media advertising platforms
- Proven track record of managing multi-channel campaigns with measurable results
- Strong analytical skills with ability to derive insights from complex data sets
- Exceptional communication and project management abilities
- Experience with B2B SaaS marketing preferred
- Must be authorized to work in the United States