Job Description
Join InnovateTech Solutions, a cutting-edge digital marketing agency revolutionizing brand engagement in Southern California. We're seeking a dynamic Senior Digital Marketing Specialist to lead our client campaigns and drive measurable ROI. This full-time, immediate-start opportunity offers competitive compensation, flexible remote options, and career growth in our collaborative, results-driven environment. Help shape the future of digital marketing while making tangible impact for industry-leading brands.
Responsibilities
- Develop and execute comprehensive multi-channel digital marketing strategies across SEO, SEM, and social media platforms
- Analyze campaign performance data using Google Analytics, Adobe Analytics, and marketing automation tools
- Lead cross-functional teams to coordinate content creation, email marketing, and paid advertising initiatives
- Optimize conversion funnels and A/B test landing pages to maximize lead generation and sales
- Manage $500K+ annual digital advertising budgets with quarterly ROI reporting to stakeholders
- Stay current with industry trends and algorithm updates to maintain competitive advantage
- Mentor junior marketing specialists and conduct monthly performance reviews
Qualifications
- Bachelor's degree in Marketing, Digital Media, or related field (or equivalent experience)
- 5+ years of progressive digital marketing experience with proven campaign success
- Advanced proficiency in Google Ads, Facebook Ads Manager, and HubSpot/Marketo
- Strong analytical skills with ability to translate data into actionable insights
- Experience managing cross-functional teams and external vendor relationships
- Google Analytics and/or Google Ads certification required
- Exceptional written/verbal communication and presentation skills
- Portfolio demonstrating successful multi-channel campaigns