Job Description
Join our award-winning digital marketing team as we expand our US presence from our London headquarters. This senior role will drive strategy for our key Miami market, requiring expertise in US consumer behavior and digital trends. You'll lead cross-continental campaigns while mentoring junior talent in our state-of-the-art London office.
Responsibilities
- Develop and execute digital marketing strategies targeting Miami consumers
- Manage $2M+ annual ad spend across Google, Meta, and TikTok platforms
- Analyze market data to optimize campaigns and ROI for Miami operations
- Collaborate with US-based teams on localized content and promotions
- Lead A/B testing initiatives for Miami-focused landing pages
- Present quarterly performance reports to executive stakeholders
Qualifications
- 7+ years digital marketing experience with US market focus
- Proven campaign management for Florida/Miami audiences
- Advanced Google Analytics and Meta Ads certification required
- Experience managing remote US-UK team workflows
- Strong data visualization skills (Tableau/Power BI)
- Ability to travel quarterly to Miami for on-site activations