Job Description
Join our dynamic marketing team in sunny Miami! GrowthWave Marketing is urgently seeking a Senior Digital Marketing Manager to drive our client's explosive growth. This is a high-impact role for a data-driven professional who thrives in fast-paced environments.
As the Senior Digital Marketing Manager, you'll lead multi-channel campaigns, optimize conversion funnels, and manage a $2M+ digital budget. Our ideal candidate combines creative vision with analytical rigor to deliver measurable ROI for our diverse portfolio of e-commerce and SaaS clients.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, and email marketing
- Manage PPC campaigns with $2M+ annual budget, optimizing for CPA and ROAS
- Analyze campaign performance using Google Analytics, Adobe Analytics, and marketing automation platforms
- Lead A/B testing initiatives to improve conversion rates across all digital touchpoints
- Collaborate with creative teams to produce high-converting ad copy and visual assets
- Present monthly performance reports to C-suite clients with actionable insights
- Mentor junior marketing specialists and conduct team training sessions
Qualifications
- Bachelor's degree in Marketing, Business, or related field (MBA preferred)
- 5+ years digital marketing experience with $1M+ campaign budgets
- Proven expertise in Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager
- Advanced proficiency in Google Analytics 4 and marketing automation tools (HubSpot/Mailchimp)
- Strong data visualization skills with Tableau or Power BI
- Certified Google Ads Professional or Meta Blueprint certification
- Experience managing remote teams and cross-functional projects
- Exceptional presentation skills and client-facing experience