Job Description
Join Innovate Digital Solutions as a Part-Time Marketing Specialist and become part of a dynamic team transforming how brands connect with audiences. We're seeking creative professionals to execute innovative digital campaigns while enjoying flexible scheduling. Perfect for students, career-changers, or side-hustlers seeking impactful part-time work in Charlotte's thriving tech hub. Benefit from mentorship opportunities and exposure to cutting-edge marketing technologies.
Responsibilities
- Develop and execute data-driven digital marketing campaigns across social media and email platforms
- Analyze campaign performance metrics using Google Analytics and HubSpot tools
- Create engaging content including blog posts, social media graphics, and email newsletters
- Collaborate with design team to produce compelling visual assets for brand campaigns
- Monitor industry trends and competitor activities to identify growth opportunities
- Manage paid advertising budgets across Google Ads and Facebook Ads platforms
- Conduct A/B tests on landing pages and email campaigns to optimize conversion rates
Qualifications
- 2+ years of hands-on digital marketing experience with proven campaign results
- Proficiency in Google Analytics, SEMrush, and social media management tools
- Strong copywriting skills with ability to adapt tone for different audiences
- Experience with email marketing automation platforms (Mailchimp, Klaviyo)
- Basic graphic design skills using Canva or Adobe Creative Suite
- Ability to work independently with minimal supervision in remote/hybrid settings
- Valid North Carolina work authorization and reliable transportation
- Portfolio demonstrating 3+ successful marketing campaign case studies