Job Description
Are you a creative marketing professional looking for a flexible work-life balance in the vibrant city of New Orleans? Bayou Creative Agency is seeking a talented Part-Time Digital Marketing Specialist to join our growing team. In this role, you will help drive brand awareness and customer engagement through innovative digital strategies tailored to the local market.
We are looking for someone who thrives in a fast-paced environment and enjoys blending data analysis with creative storytelling. If you are passionate about digital trends and want to make an impact in the Crescent City, we want to hear from you.
Responsibilities
- Manage and curate engaging content across social media platforms including Instagram, Facebook, and LinkedIn.
- Assist in the development and execution of monthly digital marketing campaigns and newsletters.
- Conduct keyword research and assist with on-page SEO optimization to improve search engine rankings.
- Analyze website traffic and campaign performance using Google Analytics and other tracking tools.
- Write compelling copy for blogs, ad creatives, and marketing collateral.
- Collaborate with the design team to create visual assets that align with brand guidelines.
- Monitor industry trends to recommend innovative strategies for client growth.
Qualifications
- 1-2 years of experience in digital marketing, social media management, or a related field.
- Strong understanding of SEO principles and familiarity with keyword research tools (e.g., SEMrush, Ahrefs).
- Proficiency in content management systems (WordPress preferred).
- Excellent written and verbal communication skills with a keen eye for detail.
- Ability to work independently and manage multiple projects simultaneously.
- Basic knowledge of graphic design software (Canva, Adobe Creative Suite) is a plus.
- Valid driver's license and willingness to attend occasional off-site networking events in New Orleans.