Job Description
Join InnovateKC Marketing Group, a dynamic digital-first agency transforming brands across Missouri and Texas. We're seeking a creative Part-Time Digital Marketing Specialist to drive client growth through innovative online strategies. This flexible role (20-25 hrs/week) offers hybrid work options in our vibrant Kansas City headquarters. Collaborate with award-winning teams, work with cutting-edge analytics tools, and make measurable impact for diverse clients in retail, tech, and healthcare sectors. Perfect for marketing professionals seeking work-life balance without compromising career growth.
Responsibilities
- Develop and execute data-driven digital marketing campaigns across SEO, SEM, and social media platforms
- Analyze campaign performance using Google Analytics and marketing automation tools
- Create compelling content including ad copy, blog posts, and email newsletters
- Manage client relationships and provide monthly performance reports
- Stay current with digital marketing trends and algorithm updates
- Collaborate with design team on visual campaign assets
- Optimize conversion funnels for maximum ROI
Qualifications
- 3+ years of digital marketing experience with proven campaign results
- Proficiency in Google Ads, Facebook Ads Manager, and SEO tools
- Strong analytical skills with data interpretation experience
- Bachelor's degree in Marketing, Communications, or related field
- Experience with marketing automation platforms (HubSpot/Marketo)
- Excellent written communication and presentation skills
- Ability to manage multiple projects in a fast-paced environment
- Portfolio showcasing successful digital campaigns