Job Description
Join our dynamic team as a Part-Time Digital Marketing Specialist in Minneapolis! Innovate Marketing Group is seeking a creative and results-driven professional to elevate our clients' online presence. This flexible role offers 20-25 hours/week with competitive pay and opportunities for growth. Collaborate with industry experts while developing impactful digital campaigns across social media, SEO, and content marketing. Perfect for students or professionals seeking work-life balance in Minnesota's thriving tech hub.
Responsibilities
- Develop and execute data-driven digital marketing strategies across platforms
- Manage social media channels and create engaging content calendars
- Optimize SEO performance and conduct keyword research
- Analyze campaign metrics using tools like Google Analytics
- Design email marketing campaigns with high conversion rates
- Collaborate with graphic designers on visual assets
- Report on KPIs and recommend performance improvements
Qualifications
- Associate's degree in Marketing, Communications, or related field
- 1+ years of digital marketing experience (internships accepted)
- Proficiency in Google Analytics, Facebook Ads Manager, and Mailchimp
- Strong written communication and copywriting skills
- Basic knowledge of HTML/CSS and WordPress
- Ability to work independently with minimal supervision
- Portfolio demonstrating successful marketing campaigns