Job Description
We are seeking a talented and creative Part-Time Digital Marketing Specialist to join our dynamic team in the heart of Charlotte, NC. This is a unique opportunity for a motivated individual to make a significant impact on our brand while enjoying the flexibility of part-time hours.
At Charlotte Innovate Group, we value creativity, data-driven decision-making, and a customer-first approach. You will work closely with our senior marketing team to execute campaigns that drive engagement and revenue in a modern, fast-paced environment.
Responsibilities
- Manage and grow our presence across major social media platforms (LinkedIn, Twitter, Instagram).
- Assist in the development and execution of email marketing campaigns.
- Conduct market research and analyze competitor strategies to identify new growth opportunities.
- Create engaging content, including blog posts, graphics, and video scripts.
- Monitor website analytics to track performance and optimize conversion rates.
- Collaborate with the sales team to align marketing efforts with business goals.
Qualifications
- High school diploma or equivalent required; Associate’s degree in Marketing, Business, or Communications is a plus.
- Experience with social media management tools (e.g., Hootsuite, Buffer) is preferred.
- Strong written and verbal communication skills.
- Familiarity with basic SEO principles and Google Analytics.
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).
- Reliable internet connection and a quiet workspace for remote or hybrid work.