Job Description
Join our dynamic marketing team at InnovateTech Solutions, a leading digital transformation firm in the heart of San Francisco. We're seeking a creative Part-Time Digital Marketing Specialist to drive our brand growth and campaign excellence. Enjoy flexible hours, competitive compensation, and a collaborative environment in the vibrant Bay Area tech scene. This role offers remote flexibility with 2-3 days in-office collaboration.
As a key player in our growth strategy, you'll craft compelling digital experiences that resonate with our tech-savvy audience. Our startup culture values innovation and work-life balance, making this ideal for students, career changers, or professionals seeking supplemental income. Join us to make measurable impact while honing cutting-edge marketing skills.
Responsibilities
- Develop and execute multi-channel digital campaigns across SEO, SEM, and social media platforms
- Analyze campaign performance using Google Analytics and Adobe Analytics to optimize ROI
- Create engaging content for blog, email, and social channels with focus on B2B tech audience
- Manage paid advertising budgets across LinkedIn, Google Ads, and emerging platforms
- Collaborate with design team to produce visually compelling marketing assets
- Conduct A/B testing on landing pages and email campaigns to improve conversion rates
- Generate monthly performance reports with actionable insights for stakeholders
Qualifications
- 3+ years of digital marketing experience with proven campaign results
- Proficiency in Google Analytics, Google Ads, and marketing automation tools
- Strong writing skills with portfolio demonstrating B2B tech content
- Experience with marketing attribution models and conversion rate optimization
- Ability to manage multiple projects with strict deadlines in fast-paced environment
- Bachelor's degree in Marketing, Communications, or related field
- Basic HTML/CSS knowledge for landing page adjustments
- Comfortable with remote collaboration tools (Slack, Asana, Zoom)