Job Description
Join our dynamic team at Capital Innovations Group, a leading digital marketing firm in the heart of Washington DC. We're seeking a creative and analytical Part-Time Digital Marketing Specialist to drive our clients' online presence. This flexible 20-hour/week role offers competitive pay and the opportunity to work with prestigious brands while advancing your career in the nation's capital.
Responsibilities
- Develop and execute data-driven digital marketing campaigns across SEO, SEM, and social media platforms
- Create compelling content (blogs, emails, social posts) aligned with client brand voice
- Analyze campaign performance metrics using Google Analytics and marketing automation tools
- Manage social media channels and community engagement strategies
- Optimize website conversion funnels and landing page performance
- Collaborate with design team on visual marketing assets
- Prepare monthly performance reports and strategic recommendations
Qualifications
- 2+ years of hands-on digital marketing experience
- Proficiency in Google Analytics, Google Ads, and social media advertising
- Strong writing skills with portfolio of marketing content samples
- Experience with marketing automation platforms (HubSpot, Marketo)
- Basic HTML/CSS knowledge for landing page optimization
- Ability to work independently while collaborating with remote teams
- Current enrollment or recent graduate in Marketing/Business preferred