Job Description
Join Innovate Creative Solutions as a Part-Time Digital Marketing Specialist in the heart of Dallas! We're seeking a dynamic professional to drive our online presence and engage our vibrant local community. This flexible 20-hour/week role offers competitive compensation and the chance to work with cutting-edge marketing technologies. Perfect for students, career-changers, or experienced marketers seeking work-life balance. Why join us? Collaborative startup culture, professional development opportunities, and the chance to make measurable impact on Dallas-based brands. What you'll love: Creative freedom, flexible scheduling, and a modern workspace in Uptown Dallas.
Responsibilities
- Develop and execute data-driven social media campaigns across platforms (Instagram, Facebook, TikTok)
- Manage SEO/SEM strategies to increase organic traffic and lead generation
- Create engaging content (blogs, graphics, videos) aligned with Dallas market trends
- Analyze campaign performance metrics using Google Analytics and HubSpot
- Collaborate with sales team to optimize digital conversion funnels
- Manage email marketing automation and nurture sequences
- Stay updated on digital marketing trends and competitor strategies
Qualifications
- 2+ years of digital marketing experience with proven campaign results
- Proficiency in Google Analytics, SEMrush, and social media advertising tools
- Strong portfolio demonstrating content creation and campaign management
- Excellent written communication skills with attention to detail
- Ability to work independently with minimal supervision
- Experience with marketing automation platforms (HubSpot/Marketo preferred)
- Basic knowledge of HTML/CSS and WordPress CMS
- Valid Texas driver's license (occasional client meetings required)