Job Description
Are you a creative marketing professional seeking a flexible work-life balance in the historic hub of Boston? New England Tech Partners is looking for a detail-oriented Part-Time Digital Marketing Specialist to join our dynamic team.
In this role, you will play a pivotal part in amplifying our brand presence and driving engagement across digital channels. We pride ourselves on a collaborative environment where your ideas are valued, and your contributions directly impact our growth trajectory. If you are passionate about data-driven strategies and modern digital trends, we want to hear from you.
Responsibilities
- Develop and execute part-time digital marketing strategies to increase brand awareness and lead generation.
- Manage and optimize content for the company blog, social media channels, and email campaigns.
- Conduct keyword research and SEO analysis to improve organic search rankings.
- Collaborate with the design team to create visually compelling assets for marketing initiatives.
- Monitor campaign performance using Google Analytics and adjust tactics accordingly.
- Assist in the management of paid advertising campaigns (PPC/Social Ads).
- Prepare weekly performance reports and presentation materials for stakeholders.
Qualifications
- Minimum of 2 years of experience in digital marketing, content creation, or a related field.
- Strong understanding of SEO, SEM, and social media best practices.
- Proficiency in HTML/CSS and CMS platforms (e.g., WordPress, HubSpot).
- Excellent written and verbal communication skills with a focus on brand voice.
- Ability to work independently in a remote-capable environment while meeting deadlines.
- Basic knowledge of graphic design tools (Canva, Adobe Creative Suite) is a plus.
- Must be located in or willing to commute to Boston, MA.