Job Description
Join our dynamic team as a Part-Time Digital Marketing Specialist in Minneapolis! We're seeking a creative professional to drive our online presence and customer engagement. This role offers flexible hours (20-25 hrs/week) with competitive compensation and growth opportunities. Perfect for candidates balancing other commitments while advancing their marketing career.
Responsibilities
- Develop and execute digital marketing campaigns across social media, email, and PPC platforms
- Analyze campaign performance using Google Analytics and adjust strategies accordingly
- Create engaging content for blog, social media, and email newsletters
- Manage SEO optimization to improve organic search rankings
- Collaborate with design team on visual marketing assets
- Monitor industry trends and competitor activities
- Track KPIs and prepare monthly performance reports
Qualifications
- 2+ years of digital marketing experience with proven campaign results
- Proficiency in Google Analytics, Google Ads, and Facebook Ads Manager
- Strong copywriting and content creation skills
- Experience with marketing automation tools (HubSpot/Mailchimp)
- Basic HTML/CSS knowledge for landing page optimization
- Ability to work independently with minimal supervision
- Current enrollment in relevant degree program or equivalent experience