Job Description
Join our dynamic team as a Part-Time Digital Marketing Specialist and drive growth for innovative brands across the UK. This flexible role offers the perfect opportunity to showcase your creativity while maintaining work-life balance. We're seeking a results-driven professional to execute cutting-edge digital strategies that elevate our clients' online presence.
At Innovate Marketing Solutions, we foster a collaborative environment where your ideas thrive. You'll work with a talented team of marketers, designers, and strategists to deliver impactful campaigns. Our Birmingham office is easily accessible with excellent transport links, and we offer flexible scheduling including weekend options.
Responsibilities
- Develop and implement comprehensive digital marketing strategies across social media, email, and PPC campaigns
- Create engaging content (blog posts, graphics, videos) aligned with brand guidelines and SEO best practices
- Manage and optimise paid advertising campaigns across Google Ads and social platforms
- Analyse campaign performance data using Google Analytics and generate actionable insights
- Collaborate with cross-functional teams to ensure cohesive brand messaging across all channels
- Stay updated with digital marketing trends and algorithm changes
- Report on KPIs and campaign ROI to senior management
Qualifications
- Proven experience in digital marketing with 1+ years in a specialist role
- Proficiency in Google Analytics, Google Ads, and social media advertising platforms
- Strong understanding of SEO principles and content marketing strategies
- Exceptional written and verbal communication skills
- Ability to manage multiple projects simultaneously with attention to detail
- Relevant degree or certification in Digital Marketing preferred
- Experience with marketing automation tools (e.g., HubSpot, Mailchimp)
- Portfolio demonstrating successful campaign execution