Job Description
Join Tampa Bay Innovations as a Part-Time Digital Marketing Specialist and shape our online presence! We're seeking a creative and data-driven professional to elevate our digital footprint while enjoying Tampa's vibrant lifestyle. This flexible role (20-25 hours/week) offers hybrid work options and competitive compensation in Florida's thriving tech hub. Perfect for candidates seeking work-life balance without compromising impact.
Responsibilities
- Execute multi-channel digital campaigns across social media, email, and SEO platforms
- Analyze performance metrics using Google Analytics and adjust strategies for maximum ROI
- Create engaging content including blog posts, videos, and graphics
- Manage paid advertising budgets across Google Ads and social platforms
- Collaborate with cross-functional teams to align marketing initiatives
- Optimize website conversion rates through A/B testing and UX improvements
Qualifications
- 2+ years of digital marketing experience with proven portfolio
- Proficiency in Google Analytics, SEMrush, and social media advertising
- Strong graphic design skills (Adobe Creative Suite)
- Understanding of SEO best practices and content marketing
- Excellent analytical thinking and data interpretation abilities
- Ability to work independently with minimal supervision
- Current enrollment or recent graduate in Marketing/Communications preferred