Job Description
Are you a results-driven marketing professional seeking a flexible work-life balance? Sacramento Growth Partners is currently looking for a talented Part-Time Digital Marketing Specialist to join our vibrant team in Sacramento, CA. This role offers the perfect opportunity to leverage your expertise in a dynamic environment while maintaining the flexibility of part-time hours.
Why Join Us?
- Flexible part-time schedule (20-30 hours per week).
- Competitive hourly rate based on experience.
- Collaborative and inclusive company culture.
- Opportunity for professional development and growth.
We are seeking a creative individual who is passionate about driving brand awareness and engagement through digital channels.
Responsibilities
- Develop and implement comprehensive social media strategies to enhance brand visibility across platforms including LinkedIn, Twitter, and Instagram.
- Manage and optimize the company blog and website content to improve search engine rankings and user engagement.
- Assist in the creation of email marketing campaigns, including drafting copy, designing templates, and analyzing open rates.
- Monitor web analytics and reporting tools to track campaign performance and provide actionable insights for optimization.
- Collaborate with the sales team to support lead generation efforts through targeted digital content.
- Conduct market research to identify trends, competitors, and opportunities for growth in the Sacramento area.
Qualifications
- Minimum of 1-2 years of experience in digital marketing, social media management, or a related field.
- Proficiency in SEO tools (e.g., Google Analytics, SEMrush) and content management systems (CMS) like WordPress.
- Strong understanding of social media algorithms and best practices for organic and paid content.
- Excellent written and verbal communication skills with a keen eye for detail.
- Ability to work independently and manage time effectively in a remote or hybrid setting.
- Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.