Job Description
Are you a creative marketing professional looking for flexibility in the heart of Philadelphia? Velocity Creative is seeking a highly motivated Part-Time Digital Marketing Specialist to join our growing team. In this role, you will play a pivotal part in expanding our digital footprint, managing content strategies, and driving engagement across various platforms. We value work-life balance and offer a supportive environment for creative minds to thrive.
Why Join Us?
- Flexible scheduling to accommodate your lifestyle.
- Opportunity to work with a diverse range of clients in a dynamic industry.
- Remote work options available for eligible tasks.
- Professional development opportunities and a collaborative team culture.
Key Responsibilities:
- Develop and execute engaging content strategies for social media channels, including LinkedIn, Twitter, and Instagram.
- Conduct keyword research and perform on-page SEO optimization to improve organic search rankings.
- Manage email marketing campaigns, including list segmentation, A/B testing, and performance analysis.
- Create compelling copy for blog posts, landing pages, and digital advertisements.
- Analyze web traffic and campaign performance using Google Analytics to drive data-informed decisions.
- Collaborate with the design team to ensure visual consistency across all digital assets.
Qualifications:
- Minimum of 2 years of experience in digital marketing, social media management, or content creation.
- Strong understanding of SEO principles, keyword research tools, and analytics platforms.
- Excellent written and verbal communication skills with a keen eye for detail.
- Proficiency in CMS platforms (WordPress) and basic graphic design tools (Canva, Adobe Creative Suite).
- Ability to work independently and manage multiple projects within tight deadlines.
- Passion for staying up-to-date with the latest digital marketing trends and technologies.
Skills: SEO, Social Media Marketing, Content Strategy, Google Analytics, Copywriting, WordPress, Email Marketing, PPC Advertising
Responsibilities
- Develop and execute engaging content strategies for social media channels, including LinkedIn, Twitter, and Instagram.
- Conduct keyword research and perform on-page SEO optimization to improve organic search rankings.
- Manage email marketing campaigns, including list segmentation, A/B testing, and performance analysis.
- Create compelling copy for blog posts, landing pages, and digital advertisements.
- Analyze web traffic and campaign performance using Google Analytics to drive data-informed decisions.
- Collaborate with the design team to ensure visual consistency across all digital assets.
Qualifications
- Minimum of 2 years of experience in digital marketing, social media management, or content creation.
- Strong understanding of SEO principles, keyword research tools, and analytics platforms.
- Excellent written and verbal communication skills with a keen eye for detail.
- Proficiency in CMS platforms (WordPress) and basic graphic design tools (Canva, Adobe Creative Suite).
- Ability to work independently and manage multiple projects within tight deadlines.
- Passion for staying up-to-date with the latest digital marketing trends and technologies.