Job Description
Join our dynamic team at OakTech Innovations as a Part-Time Digital Marketing Specialist! We're seeking a creative professional to drive our online presence and customer engagement in the vibrant Oakland tech scene. This flexible 20-hour/week role offers the perfect blend of remote and in-office collaboration. If you're passionate about digital strategy and want to make an impact in a growing company, we want to hear from you!
Responsibilities
- Develop and execute multi-channel digital marketing campaigns across social media, email, and SEO
- Analyze campaign performance data using Google Analytics and optimize strategies accordingly
- Create engaging content for blogs, social platforms, and email newsletters
- Manage paid advertising budgets across Google Ads and social media platforms
- Collaborate with sales team to align marketing initiatives with business goals
- Monitor industry trends and competitor activities
- Report on KPIs and present monthly performance insights
Qualifications
- 2+ years of digital marketing experience with proven campaign results
- Expertise in Google Analytics, SEO/SEM, and social media advertising
- Proficiency in marketing automation tools (HubSpot or Marketo preferred)
- Strong analytical skills with data-driven decision making
- Excellent written communication and content creation abilities
- Experience with A/B testing and conversion rate optimization
- Ability to manage multiple projects simultaneously in a fast-paced environment
- Portfolio showcasing successful digital marketing campaigns