Job Description
Join InnovateTech Solutions as a Part-Time Digital Marketing Specialist and drive impactful campaigns for our growing portfolio of tech clients. This flexible remote/hybrid role offers 20-25 hours weekly with competitive compensation and opportunities for skill development. Ideal for students, career changers, or professionals seeking work-life balance while making a tangible impact in digital marketing.
Responsibilities
- Execute SEO/SEM strategies to improve organic search rankings and paid campaign performance
- Manage social media channels, creating engaging content and analyzing performance metrics
- Develop email marketing campaigns with segmentation and A/B testing capabilities
- Collaborate with cross-functional teams to align marketing initiatives with business goals
- Track KPIs using Google Analytics and generate monthly performance reports
- Assist in content creation for blogs, landing pages, and digital assets
- Stay updated on industry trends and algorithm changes to optimize campaigns
Qualifications
- 2+ years of digital marketing experience with proven campaign results
- Proficiency in Google Analytics, Google Ads, and social media advertising platforms
- Strong understanding of SEO principles and content marketing best practices
- Excellent written communication and creative content development skills
- Ability to manage multiple projects with strict deadlines in a fast-paced environment
- Proficient with marketing automation tools (HubSpot, Mailchimp, or similar)
- Experience with graphic design software (Adobe Creative Suite or Canva)
- Currently enrolled in or completed a relevant marketing/communications degree preferred