Job Description
Join Innovate Marketing Group's dynamic team as a Part-Time Digital Marketing Specialist in Raleigh, NC! We're seeking a creative professional to drive our digital campaigns and elevate our online presence. This flexible role offers 20-25 hours/week with competitive compensation and remote-friendly options. Perfect for students, career-changers, or experienced marketers seeking work-life balance. Collaborate with industry experts while growing your portfolio in a fast-paced, supportive environment.
Responsibilities
- Execute SEO/SEM strategies across Google Analytics and social platforms
- Manage content calendars for blogs, email campaigns, and social channels
- Analyze performance metrics and optimize conversion funnels
- Create compelling ad copy and visual assets for digital campaigns
- Coordinate with design team for brand-consistent deliverables
- Monitor industry trends and implement innovative marketing tactics
- Generate monthly performance reports for stakeholders
Qualifications
- 2+ years digital marketing experience with portfolio samples
- Proficiency in Google Ads, Facebook Ads Manager, and SEO tools
- Strong analytical skills with data-driven decision-making
- Excellent written communication and copywriting abilities
- Familiarity with CMS platforms (WordPress preferred)
- Ability to manage multiple projects with strict deadlines
- Basic graphic design skills (Canva/Adobe Creative Suite)
- Enrollment in relevant degree program OR equivalent experience