Job Description
Join our dynamic team at Innovate Marketing Solutions as a Part-Time Digital Marketing Specialist in Raleigh, NC! We're seeking a creative and data-driven professional to elevate our online presence and drive measurable results. This flexible opportunity (20-25 hours/week) offers competitive compensation and the chance to work with cutting-edge digital tools while making a tangible impact on our brand's growth.
Our ideal candidate thrives in fast-paced environments, possesses strong analytical skills, and excels at translating data into actionable strategies. You'll collaborate with cross-functional teams to execute innovative campaigns that resonate with our target audience. If you're passionate about digital trends and ready to contribute to a forward-thinking company, we encourage you to apply!
Responsibilities
- Develop and implement SEO strategies to improve organic search rankings
- Manage social media campaigns across platforms including LinkedIn, Instagram, and Facebook
- Create engaging content for blogs, email newsletters, and digital ads
- Analyze campaign performance using Google Analytics and adjust strategies accordingly
- Optimize PPC campaigns to maximize ROI and minimize ad spend
- Monitor industry trends and competitor activities to identify opportunities
- Collaborate with design team to ensure brand consistency across all channels
- Prepare weekly performance reports with actionable insights
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 2+ years of digital marketing experience with proven results
- Proficiency in Google Analytics, SEMrush, and social media management tools
- Strong understanding of SEO/SEM principles and best practices
- Excellent written communication and content creation skills
- Ability to manage multiple projects with competing deadlines
- Experience with email marketing platforms (Mailchimp, HubSpot)
- Basic graphic design skills (Adobe Creative Suite or Canva)