Job Description
Join Georgia Tech Innovations as a Part-Time Digital Marketing Specialist and shape the future of our online presence. We're seeking a creative and data-driven professional to execute cutting-edge campaigns that drive engagement and conversions. Enjoy flexible hours, collaborative environment, and opportunities to work with Fortune 500 clients. Perfect for students or professionals seeking work-life balance without compromising impact.
Responsibilities
- Develop and execute SEO/SEM strategies to increase organic traffic by 40%
- Manage social media calendars across 3+ platforms with 100K+ combined followers
- Create compelling email marketing campaigns with 25%+ open rates
- Analyze Google Analytics data to optimize conversion funnels
- Design eye-catching graphics using Canva and Adobe Creative Suite
- Coordinate with cross-functional teams for campaign alignment
- Monthly performance reporting with actionable insights
Qualifications
- 2+ years digital marketing experience with portfolio
- Google Analytics and Google Ads certification required
- Proficiency in HubSpot, Mailchimp, and social media management tools
- Strong understanding of SEO best practices and content marketing
- Ability to create engaging visual content with minimal supervision
- Excellent written communication skills for audience-specific messaging
- Available 20-25 hours/week with flexible scheduling
- Currently enrolled in Georgia college/university preferred