Job Description
Join our dynamic team at Georgia Tech Innovations as a Part-Time Digital Marketing Associate. We're seeking a creative and data-driven professional to elevate our online presence across Georgia's thriving tech corridor. This flexible 20-hour/week role offers remote work options with occasional in-person collaboration at our Atlanta headquarters. Perfect for students, freelancers, or career transitioners seeking impactful experience in digital strategy.
Our ideal candidate will help execute campaigns that drive brand awareness and lead generation for B2B tech clients. You'll work alongside industry experts while gaining hands-on experience with cutting-edge marketing tools and analytics platforms. We offer competitive pay, professional development stipends, and a collaborative environment that values innovation and work-life balance.
Responsibilities
- Develop and implement SEO strategies to improve organic search rankings for Georgia-based clients
- Manage social media campaigns across LinkedIn, Twitter, and Instagram with region-specific content
- Create compelling email marketing sequences and newsletter content
- Analyze campaign performance using Google Analytics and adjust tactics accordingly
- Collaborate with graphic designers on digital asset creation
- Research emerging digital trends relevant to Georgia's tech sector
- Assist with local SEO optimization for Atlanta-area businesses
Qualifications
- 1+ years of digital marketing experience with portfolio of successful campaigns
- Proficiency in Google Analytics, SEMrush, and social media management tools
- Strong writing/editing skills with attention to SEO best practices
- Experience with email marketing platforms (Mailchimp, HubSpot)
- Basic graphic design skills (Canva, Adobe Creative Suite)
- Ability to work independently with minimal supervision
- Currently enrolled in Georgia-based academic program or recent graduate preferred
- Valid Georgia driver's license for occasional client meetings