Job Description
Join Milwaukee Innovations Group immediately as a Senior Marketing Specialist! We're seeking a dynamic professional to drive our digital transformation in the heart of downtown Milwaukee. This urgent opening requires immediate availability and offers competitive compensation plus comprehensive benefits.
Our fast-paced environment values creativity, data-driven strategies, and collaborative innovation. You'll lead multi-channel campaigns targeting Wisconsin's growing tech sector while working with industry leaders in our modern, state-of-the-art facility.
Responsibilities
- Develop and execute integrated digital marketing campaigns across SEO, SEM, and social media platforms
- Analyze market trends and competitor activities to identify growth opportunities
- Manage $500K+ annual marketing budget with ROI-focused optimization
- Lead cross-functional teams to deliver consistent brand messaging
- Create compelling content for website, email, and collateral materials
- Implement marketing automation tools to streamline lead generation
- Track KPIs and provide weekly performance reports to stakeholders
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 5+ years of experience in digital marketing with proven campaign success
- Advanced proficiency in Google Analytics, HubSpot, and Marketo
- Strong portfolio demonstrating brand development and lead generation
- Certification in Google Ads or HubSpot Marketing Hub preferred
- Exceptional analytical skills with data-driven decision-making
- Ability to thrive in fast-paced startup environment with immediate start