Job Description
Innovate Digital Solutions is seeking a motivated Digital Marketing Specialist to join our dynamic team immediately. This is your chance to make an impact in a fast-paced environment while working with cutting-edge marketing technologies. We offer competitive compensation, comprehensive benefits, and a collaborative culture that values creativity and results. If you're ready to hit the ground running and grow your career in Raleigh's thriving tech hub, apply today!
Responsibilities
- Develop and execute multi-channel digital marketing campaigns across SEO, PPC, and social media platforms
- Analyze campaign performance metrics and optimize strategies for maximum ROI
- Manage content creation including blog posts, email newsletters, and social media assets
- Collaborate with design team to create compelling visual marketing materials
- Monitor industry trends and competitor activities to identify growth opportunities
- Manage paid advertising budgets across Google Ads and social media platforms
- Generate monthly performance reports for stakeholders
Qualifications
- 3+ years of hands-on digital marketing experience with proven campaign results
- Expertise in Google Analytics, Google Ads, and Facebook Business Manager
- Strong SEO/SEM knowledge with experience ranking content and keywords
- Proficiency in marketing automation tools (HubSpot, Marketo, or similar)
- Excellent written communication skills for content creation
- Ability to manage multiple projects simultaneously in a fast-paced environment
- Bachelor's degree in Marketing, Communications, or related field