Job Description
Join our dynamic team at Coastal Innovations Group for an immediate full-time opportunity as a Digital Marketing Specialist in sunny Virginia Beach! We're seeking a results-driven professional to execute cutting-edge campaigns across digital channels. Enjoy competitive compensation, flexible work arrangements, and the chance to make an immediate impact in a collaborative environment.
Responsibilities
- Develop and implement comprehensive digital marketing strategies across SEO, PPC, and social media platforms.
- Analyze campaign performance metrics using tools like Google Analytics and adjust tactics for optimal ROI.
- Create engaging content for blogs, emails, and social channels to drive audience engagement.
- Manage paid advertising campaigns with budget optimization and A/B testing.
- Collaborate with cross-functional teams to align marketing with business objectives.
- Stay updated on industry trends and algorithm changes to maintain competitive advantage.
Qualifications
- 3+ years of proven experience in digital marketing with measurable results.
- Expertise in SEO/SEM, Google Ads, and social media advertising (Meta, LinkedIn).
- Proficiency in analytics tools (Google Analytics, SEMrush) and marketing automation platforms.
- Strong written and verbal communication skills with attention to detail.
- Bachelor's degree in Marketing, Communications, or related field.
- Ability to thrive in fast-paced environments with multiple concurrent projects.