Job Description
Join our award-winning team at Bluegrass Innovations Group and accelerate your career in a dynamic full-time marketing role. We're seeking a creative Marketing Manager to drive our brand growth in Louisville's thriving business landscape. This immediate-start opportunity offers competitive compensation, comprehensive benefits, and a collaborative culture where your ideas come to life. If you're ready to make an impact with a forward-thinking company, apply now!
Responsibilities
- Develop and execute comprehensive digital marketing strategies across social media, email, and SEO channels
- Lead cross-functional campaigns to increase brand awareness and drive qualified leads
- Analyze market trends and competitor activities to identify growth opportunities
- Manage PPC budgets and optimize ROI across paid advertising platforms
- Collaborate with sales team to align marketing initiatives with revenue goals
- Create compelling content including blog posts, whitepapers, and video scripts
- Track KPIs and provide monthly performance reports to leadership
Qualifications
- Bachelor's degree in Marketing, Business, or related field
- 5+ years of progressive marketing experience with B2B focus
- Proven expertise in Google Analytics, HubSpot, and marketing automation
- Strong proficiency in Adobe Creative Suite and video editing tools
- Exceptional project management skills with ability to handle multiple campaigns
- Excellent written and verbal communication abilities
- Strategic thinker with data-driven decision-making mindset