Job Description
Join our dynamic team at Innovate Solutions Group and transform how brands connect with audiences in the digital space. We're seeking a passionate Digital Marketing Specialist to drive growth strategies for our diverse client portfolio. This hybrid role (3 days office in Jacksonville, 2 days remote) offers the flexibility to excel from anywhere while collaborating with industry leaders.
Our award-winning agency thrives on innovation and results-driven creativity. You'll leverage cutting-edge tools and data analytics to craft compelling campaigns that resonate with target audiences. Enjoy competitive benefits, professional development stipends, and a culture that celebrates both individual contributions and team success.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, and email campaigns
- Analyze performance metrics using Google Analytics, Adobe Analytics, and marketing automation platforms
- Optimize content calendars and ad spend to maximize ROI and conversion rates
- Manage PPC campaigns on Google Ads, Facebook Ads, and LinkedIn with A/B testing frameworks
- Collaborate with design teams to ensure brand consistency across all digital touchpoints
- Generate monthly performance reports with actionable insights for stakeholders
- Stay current with digital marketing trends and algorithm updates
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 3+ years proven experience in digital marketing with measurable campaign results
- Advanced proficiency in Google Analytics, Google Ads, and Facebook Business Manager
- Expert knowledge of SEO best practices and content optimization techniques
- Strong analytical skills with experience in data visualization tools (Tableau/Power BI)
- Certifications in Google Ads, HubSpot, or SEM preferred
- Exceptional written communication and project management abilities