Job Description
Join our dynamic team as a Digital Marketing Specialist in Sacramento, CA! We're seeking a creative strategist to drive brand growth through innovative digital campaigns. This full-time role offers competitive compensation, comprehensive benefits, and opportunities for professional development in a collaborative environment. If you're passionate about data-driven marketing and ready to make an impact, apply today!
Responsibilities
- Develop and execute multi-channel digital marketing campaigns across SEO, SEM, and social media
- Analyze campaign performance metrics and optimize strategies using Google Analytics and HubSpot
- Manage content calendar for blog, email, and social platforms
- Collaborate with design team to create compelling visual assets
- Conduct market research to identify emerging trends and audience insights
- Coordinate with sales team to align marketing initiatives with lead generation goals
- Present monthly performance reports to senior stakeholders
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of digital marketing experience with proven campaign results
- Proficiency in Google Analytics, Google Ads, and social media advertising platforms
- Strong understanding of SEO/SEM best practices and content marketing strategies
- Experience with marketing automation tools (HubSpot, Marketo, or similar)
- Exceptional analytical skills with ability to translate data into actionable insights
- Excellent written and verbal communication skills
- Ability to thrive in fast-paced, deadline-driven environments