Job Description
Join our dynamic team at Innovate Marketing Group, a leading digital agency in New Orleans! We're seeking a passionate Digital Marketing Specialist to drive our clients' growth through innovative strategies. This is your opportunity to work with diverse brands in a vibrant city known for its culture and creativity. Enjoy competitive benefits, flexible work arrangements, and a collaborative environment where your ideas thrive. Apply now to shape the future of digital marketing!
Responsibilities
- Develop and execute multi-channel digital marketing campaigns across SEO, SEM, and social media
- Analyze performance data using Google Analytics and marketing automation tools
- Manage content creation and email marketing initiatives
- Optimize conversion rates through A/B testing and UX improvements
- Collaborate with design teams to produce compelling visual assets
- Stay updated on industry trends and algorithm changes
- Report campaign ROI and present insights to stakeholders
Qualifications
- Bachelor's degree in Marketing, Business, or related field
- 3+ years of digital marketing experience with proven results
- Expertise in SEO/SEM tools (Google Ads, SEMrush, Ahrefs)
- Proficiency in marketing automation platforms (HubSpot, Marketo)
- Strong analytical skills with data-driven decision making
- Exceptional written communication and project management abilities
- Certifications (Google Analytics, HubSpot) preferred