Job Description
We are looking for a results-driven Senior SEO Specialist to lead our organic growth initiatives. If you have a deep understanding of search algorithms and a passion for data-driven marketing, Apex Digital Partners is the place for you.
In this role, you will be responsible for optimizing our client portfolios to achieve top rankings and increase organic traffic. You will work closely with cross-functional teams to implement technical SEO strategies and enhance user experience.
Responsibilities
- Technical SEO Audits: Conduct in-depth audits of websites to identify and fix crawl errors, improve site speed, and enhance site architecture.
- Keyword Strategy: Perform comprehensive keyword research to identify high-value opportunities and develop content strategies aligned with user intent.
- Link Building: Execute white-hat link building campaigns to increase domain authority and drive referral traffic.
- Analytics & Reporting: Monitor performance using Google Analytics 4 and Search Console; generate detailed reports to demonstrate ROI to stakeholders.
- Content Collaboration: Partner with content teams to ensure on-page optimization and semantic SEO best practices are met.
- Algorithm Updates: Stay abreast of Google algorithm updates and adapt strategies to maintain and improve search rankings.
Qualifications
- Experience: 5+ years of proven experience in SEO, with a focus on technical SEO and content strategy.
- Tools: Proficiency in Google Analytics 4, Google Search Console, SEMrush, Ahrefs, and Google Tag Manager.
- Education: Bachelor’s degree in Marketing, Computer Science, or a related field (equivalent experience is accepted).
- Communication: Excellent written and verbal communication skills, with the ability to explain complex technical concepts to non-technical stakeholders.
- Programming: Basic understanding of HTML, CSS, and JavaScript is highly preferred.
- Certifications: Google Analytics and Google Ads certifications are a plus.