Job Description
We are seeking a results-driven Senior SEO Specialist to lead our organic growth initiatives in Columbus, OH. As a direct hire position, this role offers a competitive salary and the opportunity to shape the digital strategy for a leading enterprise.
In this pivotal role, you will leverage your deep expertise in search engine algorithms and analytics to drive high-value traffic to our website. You will collaborate closely with content creators, developers, and marketers to ensure our digital presence is not only visible but dominant.
Responsibilities
- Develop and execute comprehensive SEO strategies to improve organic rankings and drive traffic.
- Conduct in-depth keyword research and competitor analysis to identify market gaps.
- Optimize website architecture and on-page elements for maximum search engine visibility.
- Monitor technical SEO health, including Core Web Vitals and site speed optimization.
- Manage and build high-quality backlink profiles through outreach and content partnerships.
- Analyze campaign performance using Google Analytics and Search Console, providing actionable insights.
- Partner with the development team to implement schema markup and structured data.
Qualifications
- 5+ years of proven experience in SEO, preferably in a direct hire capacity.
- Deep understanding of Google's latest algorithm updates and best practices.
- Proficiency with SEO tools such as Ahrefs, SEMrush, Moz, and Google Search Console.
- Strong analytical skills with the ability to interpret data and drive decision-making.
- Familiarity with HTML, CSS, and basic JavaScript for technical implementation.
- Bachelor’s degree in Marketing, Communications, Computer Science, or a related field.
- Excellent written and verbal communication skills.