Job Description
Join our award-winning marketing team in Baltimore! We're seeking a dynamic Senior Marketing Specialist to drive innovative campaigns and elevate our brand presence. This direct-hire opportunity offers competitive compensation, comprehensive benefits, and a collaborative environment where creativity thrives. If you're passionate about data-driven strategies and ready to make an immediate impact, apply today!
Responsibilities
- Develop and execute multi-channel marketing campaigns across digital, print, and social platforms
- Analyze market trends and consumer behavior to optimize campaign performance
- Lead cross-functional teams to ensure campaign alignment with business objectives
- Manage $500K+ annual marketing budgets with ROI-focused reporting
- Create compelling content including email newsletters, blog posts, and video scripts
- Collaborate with sales department to generate qualified leads and nurture client relationships
- Track KPIs using tools like Google Analytics and HubSpot, presenting quarterly performance reviews
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (Master's preferred)
- 5+ years of progressive marketing experience with 2+ years in leadership roles
- Proven expertise in SEO/SEM, PPC, and social media advertising
- Advanced proficiency in marketing automation platforms (HubSpot/Marketo)
- Strong analytical skills with experience in A/B testing and conversion optimization
- Portfolio demonstrating successful campaign results and creative executions
- Exceptional communication skills with ability to present to C-level executives
- Ability to thrive in fast-paced environments with competing priorities