Job Description
Join InnovateTech Solutions as a Senior Digital Marketing Specialist and drive our growth strategy in Fresno's booming tech sector! We're seeking a dynamic professional to execute high-impact campaigns across digital channels. This immediate-start opportunity offers competitive compensation, flexible remote options, and a collaborative environment where your creativity thrives. Help us transform how local businesses connect with their audiences while advancing your career in one of California's most vibrant markets.
What We Offer:
- Comprehensive benefits package including health/dental/vision
- Professional development stipend
- Hybrid work schedule (3 days in-office, 2 remote)
- 401(k) with company matching
Responsibilities
- Develop and execute multi-channel digital marketing strategies across SEO, SEM, social media, and email campaigns
- Analyze market trends and competitor activities to identify growth opportunities
- Manage $500K+ annual marketing budget with ROI-focused optimization
- Lead cross-functional teams including designers, developers, and content creators
- Implement data-driven analytics using Google Analytics, HubSpot, and marketing automation tools
- Drive lead generation campaigns targeting Fresno's B2B tech sector
- Create compelling content that resonates with California's diverse demographics
- Present monthly performance reports to executive stakeholders
Qualifications
- Bachelor's degree in Marketing, Business, or related field (MBA preferred)
- 5+ years of digital marketing experience with proven ROI results
- Advanced certification in Google Analytics, HubSpot, or SEMrush
- Expertise in SEO/SEM, social media advertising, and marketing automation
- Strong project management skills with experience leading cross-functional teams
- Portfolio demonstrating successful B2B campaigns in tech or SaaS
- Proficiency in marketing analytics tools and data visualization
- Ability to thrive in fast-paced environments with tight deadlines